Entering a row from a table to a column of other table

Is it possible to enter a complete record into a column say varchar(max) and then be able to retreive the record from the column. I am using sql 2005.

Thanks very much in advance,

you can use a separator for columns and insert it into a table.

insert into tablename (varcharnmaxcolumn)

select col1 +'|' + col2+'|' +col3

from table1

and during retrieval you can split the output as per separator as '|' in this case